Before OmFest was an event, it was a pitch.
After Matt shared his ideas for OmFest and invited others to contribute through an open submission form, I spent the next few weeks digging into Om’s writing, reading what his friends had shared, and following countless rabbit holes to understand his many worlds and how we might bring them to life.
I pulled that research and the early creative ideas into a deck and presented it to Matt. This is the recording of that original pitch.
Working at Automattic, a distributed company, I’ve learned the value of communicating asynchronously. What started as a way to share my thinking with Matt became one of the most useful tools throughout the planning process. I could send the video to collaborators and potential partners, giving them a sense of what we were building without having to find time in everyone’s busy schedules for another meeting or explain the entire concept from scratch each time.
Some of what you see made it all the way to September 29. Some of it changed. Some disappeared completely. And some ideas became something much better once other people got involved.
But this was where we started turning the idea into an experience.
Post 2 of 60 · Making OmFest